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Positioning a Brand and Launching a New Product in a Premium Market Segment
DS Automobiles was set to launch as the first French premium carmaker in the world. However, unforeseen manufacturing constraints meant that the products could not be ready in time for the launch date. With billions of dollars at stake, the launch could not be postponed.
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Marketing Strategy and Building a Brand in the Clean Energy Industry
Hympulse came to us with a problem that most entrepreneurs face: launching a business in a saturated market where demand is driven only by price, making it difficult to operate profitably and pierce the market.
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