
We’re a firm of atypical business experts and marketing creatives, who take the road less travelled
We stand against uptight, boring consulting and soulless, impersonal marketing strategies that don't speak to the hearts of customers.
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We have passion, knowledge, and a ton of experience and our work reflects that. We’re not afraid to speak the truth, even when it hurts.
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We keep it real for our clients because when it comes to your business, we know that it’s always personal.
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Oniko provides a unique mix of strategy and creative execution.
We’re not just one more marketing agency, and we’re not a boring management consultant firm defining theoretical strategies that don’t connect with people
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We build high-impact strategies that truly connect with customers to drive business results
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Sara is a creative go-to-market strategist, management consultant, and digital marketing expert. Over the past decade, she has worked with global multibillion-dollar companies to launch amazing brands and products and has obtained unprecedented results. She even developed a go-to-market framework that is now used by some of the most successful companies in the world. True story.
Completing advanced education at Europe’s top business schools, Sara held a professorship in product marketing in France and spearheaded research on digital marketing, e-commerce, and luxury industry marketing.
From humble beginnings to the upper echelons of corporate marketing, she has seen it all and isn’t knocked off course easily. She is a critical thinker who questions commonly-held assumptions and identifies unique opportunities to drive a business forward. She serves clients across continents in English, French, and Spanish. Oh là là!
Sara wants to bring something different to the table: a new way of doing business strategy and consulting. Traditional business consultants tend to be boring, stuffy, and disconnected from reality, having never stepped foot in a marketing department. On the other hand, traditional marketers are all about action without a clear business strategy to amplify results. She’s enthusiastic about doing things differently to bring the best of both worlds to value-driven leaders.

Sara Gonzalez
Founder and Principal Consultant
