
We’re a firm of atypical business experts and marketing creatives
We stand against uptight, boring consulting and soulless, impersonal marketing strategies that don't speak to the hearts of customers.
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We have passion, knowledge, and a ton of experience and our work reflects that. We’re not afraid to speak the truth, even when it hurts.
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We keep it real for our clients because when it comes to your business, we know that it’s always personal.
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Oniko provides a unique mix of strategy and creative execution.
We’re not just one more marketing agency, and we’re not a boring management consultant firm defining theoretical strategies that don’t connect with people
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We build high-impact strategies that truly connect with customers to drive business results
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Sara is a creative go-to-market strategist, management consultant, and digital marketing expert. Over the past decade, she has worked with global multibillion-dollar companies to launch amazing brands and products and has obtained unprecedented results. She even developed a go-to-market framework that is now used by some of the most successful companies in the world. True story.
Completing advanced education at Europe’s top business schools, Sara held a professorship in product marketing in France and spearheaded research on digital marketing, e-commerce, and luxury industry marketing.
She is a critical thinker who questions commonly-held assumptions and identifies unique opportunities to drive a business forward. She serves clients across continents in English, French, and Spanish.
Oh là là!
Sara wants to bring something different to the table: a new way of doing business strategy and consulting. Traditional business consultants tend to be boring, and stuffy and never have stepped foot in a marketing department. On the other hand, traditional marketers are all about action without a business strategy to amplify results. She’s enthusiastic about doing things differently to bring the best of both worlds.

Sara Gonzalez
Founder and Principal Consultant